Measurability has come to the forefront of advertising decision making; therefore, clients should be aware if any changes in rating or ranking systems occur in media.
The current media climate is moving towards advertising with greater forms of measurability like impressions on the internet. Outdoor advertising is making efforts to follow the trend. A new form of measurement is being adopted by billboard companies like CBS Outdoor.
As the pioneer of adopting the new system, CBS has integrated the third-party metrics into the proof-of-performance (POP) that it provides clients. This is done in efforts to simplify the delivery of the data. Because CBS Outdoor is one of the largest outdoor companies nationally, the new POP’s, which are produced by Ayuda Media Systems, cover about 550,000 outdoor displays throughout the United States.
The Traffic Audit Bureau (TAB) formulated the new rating system “Eyes On,” which is meant to more accurately measure the probability that a board has been seen in a particular location. “Eyes On” is intended to replace the daily traffic circulation reports.
Measurability has come to the forefront of advertising decision making; therefore, clients should be aware if any changes in rating or ranking systems occur in media.
Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...
While a move like this can be considered a gimmick, it can be a fun way for an advertiser to get the message across to the target audience.
Movies and television alike are reverting to old methods to refresh the outgoing products. This old method? 3-Dimenisonal illusion of depth perception. Print is no different in finding different ways to present itself to the jaded public.
According to Reuters, the Philadelphia Inquirer recently launched a 3-D special section in its June 13th Sunday issue. The paper provided readers with the 3-D glasses. Elements that were treated with the visual application were the “local interest” photos and the front page folded ad.
People who did not have the special glasses were still able to read the Sunday paper without a problem.
The following day, the website received the same 3-D effect as the print counterpart did.
While a move like this can be considered a gimmick, it can be a fun way for an advertiser to get the message across to the target audience. Because of this move, some new readers may buy the publication just to see the novelty of the 3-D ads and photos.
Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...
Ad creative traditionally is formed to target a specific medium audience like print, radio and TV; therefore, it makes sense to use that logic with cinema advertising.
Cinema advertising has evolved from running static slides to full audio commercials. Now, the food giant Kraft has made the next step forward with cinema original creative.
According to Advertising Age, back in May, Kraft launched a sequence of two- and three-minute branded content specifically for the National CineMedia theatres. The vignettes revolved around some brands like Oscar Meyer Lunchables, Cadbury’s Stride Gum and RITZ Crackers.
A National CineMedia spokesman considered this move by Kraft an example to other advertisers to not just repurpose existing TV commercials, which have become the norm, but to create ads that are more targeted and specific to the theatre-going audience.
The mini-movies are not planned to air on TV anytime soon, but they have been uploaded online. In the first two weeks, the Oscar Meyer’s “Alien Field Trip” short received over 47,000 views.
Ad creative traditionally is formed to target that specific medium audience like print, radio and TV; therefore, it makes sense to use that logic with cinema advertising.
Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...
As media companies continue efforts to move past the economic recession, it can be advantageous to be aware of that fact.
As the country is making small steps out of the recession, media is equally progressing its way out of the economic downturn.
According to MediaPost, top radio companies like Clear Channel Media Holdings and Saga Communications have reported ad revenue growth during the first quarter of 2010. Compared to the first quarter of 2009, Clear Channel boasts a 5% increase on total profits from $1.21 billion to $1.26 billion. Similarly, Saga disclosed a 7% increase in total revenues from the preceding year.
The reason behind the swell in returns is due in part to an increase of ad income in the radio portions of the companies. Another factor is that both companies committed to aggressively cutting costs since 2008. Some of the cuts included several rounds of staff terminations.
As media companies continue efforts to move past the economic recession, it can be advantageous to be aware of that fact. In doing so, advertisers may be able to benefit from special rate deals that can help promote their campaign.
Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...
Measurability has come to the forefront of advertising decision making; therefore, clients should be aware if any changes in rating or ranking systems occur in media.
