Digital couponing is an effective tool during times where people are looking for a price break.
The economy took a nosedive in fall 2008. As a reaction to the unstable financial landscape, Americans looked to alternative means to save money. One immediate source was utilizing coupons. As the digital age advances, so does its affect on traditional media. Coupons are now in print, online and mobile forms.
According to the Center for Media Research, the coupon aggregator RetailMeNot explained that consumers, who use coupons, have saved roughly $57.4 million dollars on planned purchases between January and June 2010. The average savings for an online coupon is $29 and $5 for each downloadable one.
In fact, during the first six months of 2010 a total number of 1,663,836 printable coupons were downloaded for future use. In addition, there were approximately 80.25 million users accessing coupon websites, which is a 49% increase from the amount of users between the same timeframe in 2009.
Digital couponing is an effective tool during times where people are looking for a price break. Advertisers can employ this knowledge by putting the product/service in front of the targeted demographic. It can be an excellent opportunity to continue and maintain branding.
Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...
The question of whether or not to run advertising in newspapers or its online counterpart is a loaded one.
As the Internet continues to establish a place within traditional media, it raises the question does the Internet take readership from traditional news print platforms? According to MediaPost, Pew Research Center for the People and the Press recently surveyed Americans to record where people are getting his/her news information.
The survey showed that the percentage of people getting it from the newspaper has declined 32% in approximately four years.
It was reported that 44% of those surveyed admitted to getting news from the Internet platforms like email, social networks, podcasts, or mobile devices each day. In comparison, only 39% of the respondents got it from cable TV news programming.
While the number of people going online for news has steadily increased over the years, from 9% in 2006 to 17% in 2010, searching it out is not on the rise. Combining the traditional print and the digital complement, the percentage of Americans seeking out news has gradually fallen over the past few years from 43% in 2006 to 37% in 2010.
The question of whether or not to run advertising in newspapers or its online counterpart is a loaded one. The target demographic is vital. Typically, newsprint skews to an older audience, etc. Overall, having a presence in news related material is still strongly recommended.
Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...
