Recent studies indicate
that US Hispanics possess more smartphones and tablets than the rest of the
general population. With this, it is evident that they are popular users of
mobile technology. Amid the US Hispanic demographic, it is the Gen Xers who
lead in the realm of daily tablet usage.
Research,
produced by PricewaterhouseCoopers (PwC) and reported by eMarketer, displays
that approximately 64% of the US Hispanic population between the ages of 35 and
49 use a tablet daily followed by 57% of 50 to 59-year-olds. The PwC survey concluded
that 53% of Hispanic mobile users own a tablet. In comparison, 51% of
non-Hispanics own the device.
In
terms of the demographic shift regarding Hispanic millennial consumers, only
36% of Hispanics between the ages of 18 and 24 used a tablet every day. The
older age groups have a surprisingly higher usage rate of around 50%, which
supports the statement that Hispanic Gen Xers lead in daily tablet usage
amongst both Hispanic and Non-Hispanic groups.
