Apple's App Store reaches 2 billion download precipice

As new media venues become available, it can be useful to follow the progression from emerging to an established advertising vehicle.

Apple has recently publicized that more than 2 billion applications have been downloaded since the App Store opened. Of the 2 billion, a half billion of those downloads were in just this last quarter.

In the MediaPost article, it states that the App Store hit one billion back in April “and as the overall number of iPhone and iPod touch users continues to grow, the rate at which apps are downloaded is accelerating.” Since opening in July 2008, the store averaged 4.5 million downloads per day. In the last 80 days, the number of downloads has reached 6.3 million per day.

Currently, there are more than 85,000 apps for iPhones and iPod touches.

An interesting note is that of the 50 million iPhones and iPod touches sold, 20 million are touches. Ed Kaczmarek, director of innovation, new services, at Kraft considered the touch a “little sleeping giant” in “its ability to extend the reach and effectiveness of campaigns.”

As the applications and downloads continue to grow in popularity, it is important to make sure the new additions are relevant to a campaign and serve a purpose to be effective.

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