Local newspaper websites garner more trust than other local websites

If aligning your campaign with a trustworthy news outlet is a main strategy, it can be helpful to know where the public places his or her trust.

According to an article by MediaPost, the Newspaper Association of America recently commissioned the company comScore to conduct a survey to determine the most trusted online websites for local news.

Results of the 3,050 person poll show that newspaper websites are the most-visited and most-trusted destination for local online news.

In fact, 57% of those surveyed go there first over other local online sites available like TV news sites. Among the respondents that were college-educated, the percentage rose to 60%. Likewise, 63% of those surveyed from well-to-do households preferred local newspaper sites.

If aligning your campaign with a trustworthy news outlet is a main strategy, it can be helpful to know where the public places his or her trust. Online advertising revenues only account for 10% of a newspapers’ total advertising income; therefore, a mix of a healthy online and print schedule can maximize your exposure to all newspaper audiences.

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