New study shows that DVRs are more popular in the 25-54 age bracket

Understanding how your target audience consumes media can help tailor your campaign to be more effective in reaching those core people.

As digital video recorders (DVRs) become more easily accessible to consumers, experts want to know who primarily is utilizing the device.
According to MediaPost, The Nielsen Company completed a Three Screen Report to survey Americans’ media usage. The study found that on average, the nation watches only about two hours of time-shifted TV per week. In contrast, traditional TV manages about 35 hours per week.

As a whole, 35% of all US households own a DVR. The device is most commonly used by people in the 25-54 age group. They typically watch three hours a week. People who are 65 years old and older spend the least amount of time watching time-shifted TV. This group will watch a little over an hour per week.

Understanding how your target audience consumes media can help tailor your campaign to be more effective in reaching those core people.

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