Out-of-home advertising finds new outlets for refreshed concepts

As digital out-of-home advertising expands to other platforms, it is important to keep updated with the advances and exposure it can procure.

With the 3-D craze being incorporated in multiple media platforms like theatre, television, and sometimes print, it is now entering the out-of-home platform. Public Media Works, EntertainmentXpress and Modular Conversions are three companies working together to bring 3D displays up to 7,000 convenience stores nationally.

MediaPost reports that these 3D displays, which do not require the use of 3D glasses, will enter the first phase on the West Coast. Approximately 1,500 retail and gas station locations will not only allow the kiosks but will also provide some of the necessary financing.

The gas station platform has been specifically targeted as a prime location for the new kiosk because it has grown in popularity with other digital out-of-home media. For example, Pumptop TV, Gas Station TV, and Outcast have all become fixtures on the convenience store network. It has been estimated that total ad spending on digital out-of-home networks will increase from $2.47 billion in 2009 to $3.8 billion in 2014.

As digital out-of-home advertising expands to other platforms, it is important to keep updated with the advances and exposure it can procure. Be aware of the product or service you are looking to advertise and make sure that using this platform makes sense. If using it just because it is ‘new’ is the reason, it may not be beneficial to the overall campaign.

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