How mobile advertising is trending at the end of 2010

While mobile advertising is growing quickly, it is important to understand that consumers are still trying to figure it out.

For those who follow new entries into the United States’ media landscape, it comes as no surprise that mobile advertising is steadily growing. What some may not know is the extent and how that compares to other countries. The Center for Media Research released information from the Smaato whitepaper on the subject of mobile advertising.

According to the whitepaper, the United States has become the second largest mobile advertising market in the world. Japan is the largest with a billion dollar mobile advertising economy. The US will end 2010 averaging $797.6 million. Researchers estimate that the US will exceed the $1 billion mark in 2011 becoming the second country to reach that level.

On average, mobile advertising only receives about 1% of the overall budget. For 2010, advertisers will collectively spend an estimated $151.2 billion on a variety of media vehicles.

While mobile advertising is growing quickly, it is important to understand that consumers are still trying to figure it out. Advertisers should make sure that their target audience would benefit from mobile advertising before committing to a campaign as 10-15% of the budget is used to develop and set up the creative.

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