Global ad spending declines its growth

The global financial state does lend some insight in possible domestic economic trends; however, it is not the whole equation.

The recent headlines have once again put the global economy instability in the forefront. A “consensus” from Warc (World Advertising Research Center) explains what that means for advertising.

According to MediaPost, worldwide advertising spending has been increasing at a smaller rate than previously thought in April 2011. Instead of a growth rate of 5.1%, it is now estimated at 4.4%. Western Europe had the most notable decline; however, Russia, China, and Canada did see growth. Some reasoned the decline was a lack of confidence in these global economies.

While the report is based off of 13 major advertising markets, it is important to note that it did not include the United States, which is about half of all global ad spending.

Overall, Warc noticed that online is predicted to have the strongest growth with 14.6% in 2011 and 13.3% in 2012. Television also is predicted to show healthy growth.

The global financial state does lend some insight in possible domestic economic trends; however, it is not the whole equation. Even though the ad spending growth percentage is not high, it is still an increase, which is a sign of a healing economy, in comparison to a steady decline.

Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...