The
According to the Center for Media Research, the study found that the most likely scanner is a man between 18-34 years old and has a household income of $100,000+.
· Gender makeup of scanners
o Male: 60.5%
o Female: 39.5%
· Age range of scanners
o 25-34: 36.8%
o 18-24: 16.6%
· Income range of scanners
o $100,000+: 36.1%
o $50,000 - $75,000: 19.1%
· Printed newspaper or magazine: 49.4%
· Product packaging: 35.3%
· Website on PC: 27.4%
· Poster/Flyer/Kiosk: 23.5%
· Business card/Brochure: 13.4%
· Storefront: 12.8%
· TV: 11.7%
· At home: 58%
· Retail store: 39.4%
· Grocery store: 24.5%
· At work: 19.7%
· Outside or on pubic transit: 12.6%
· Restaurant: 7.6%
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