AdvertisingAge reports that McCain Foods is promoting its new baked potatoes with an interesting approach. Smell advertising is utilized along with an enlarged 3-D baked potato to catch the attention of consumers.
The interactive ads are placed on bus shelters in several cities throughout the United Kingdom. Consumers can press a button on the poster, and the fiberglass model heats up while an aroma is released that fills the bus shelter with the scent of a fresh, baked potato.
This is expanding the ability of traditional advertising by reaching an audience through the two atypical senses of smell and touch. Experimenting with fresh, unique tactics can draw positive attention to your product as long as it is complementary to the overall campaign message.
Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...
Thursday, February 23, 2012
Thursday, February 16, 2012
Do people remember the Super Bowl game more than the ads?
It’s been close to two weeks since the Super Bowl. Comments over the commercials are dwindling, but it is still relevant to advertisers. According to a poll from Women at NBCU, a part of NBC Universal’s Integrated Media group, men and women recall the Super Bowl broadcast differently.
MediaPost reports that women are 58% more likely to remember the Super Bowl commercials, while 66% of men are more likely to remember the football game.
An interesting note is that 80% of men and women tend to agree on their top five favorite commercials. This means that gender specific commercials may not have been as well received as ads that actively sought out both demographics.
Overall, while men may remember the game more than women, both groups recall ads that are gender neutral. Knowing this, advertisers can regroup and prepare for next year’s commercials.
Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...
MediaPost reports that women are 58% more likely to remember the Super Bowl commercials, while 66% of men are more likely to remember the football game.
An interesting note is that 80% of men and women tend to agree on their top five favorite commercials. This means that gender specific commercials may not have been as well received as ads that actively sought out both demographics.
Overall, while men may remember the game more than women, both groups recall ads that are gender neutral. Knowing this, advertisers can regroup and prepare for next year’s commercials.
Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...
Thursday, February 9, 2012
Outdoor continues 7th straight quarter of growth
Outdoor vendors have had a healthy streak lately in revenue growth. According to a study from SNL Kagan, that expansion is set to continue well into the next decade.
MediaPost reports that “Economics of Outdoor & Out of Home Advertising” predicts strong growth over the next few years. In fact, it is estimated that ad spending will reach $10.55 billion by 2020. To reach that, outdoor advertising will have to have an annual growth of 5.9% according to SNL Kagan.
Over the last few years, outdoor spending has recovered from the economic upheaval from 2007-2009. In 2007, revenues were at $7.3 billion, fell to $7 billion in 2008, and fell further in 2009 to $5.9 billion. In 2010, spending grew to $6.1 billion and increased further to $6.31 billion in 2011.
With the addition of digital boards, outdoor boards and out of home advertising have been able to adapt to the digital world and continually grow.
Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...
MediaPost reports that “Economics of Outdoor & Out of Home Advertising” predicts strong growth over the next few years. In fact, it is estimated that ad spending will reach $10.55 billion by 2020. To reach that, outdoor advertising will have to have an annual growth of 5.9% according to SNL Kagan.
Over the last few years, outdoor spending has recovered from the economic upheaval from 2007-2009. In 2007, revenues were at $7.3 billion, fell to $7 billion in 2008, and fell further in 2009 to $5.9 billion. In 2010, spending grew to $6.1 billion and increased further to $6.31 billion in 2011.
With the addition of digital boards, outdoor boards and out of home advertising have been able to adapt to the digital world and continually grow.
Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...
Thursday, February 2, 2012
Rich media trumps standard with high click thru rates
In Jumptap’s September MobileSTAT Report, rich media advertisements proved to pull in a much higher click thru rate than those that used standard media. The Center for Media Research reported that the study recorded the impressions of major advertisers that ran both rich and standard media using similar creative and copy.
Retail, automotive and entertainment were the largest industries on the Jumptap network; however, it was a quick-service restaurant advertiser that had the largest rich media boost acquiring a 455% lift over standard. This was followed by consumer electronics and a luxury auto advertiser client both with lifts of more than 350%.
Among the data collected in the study, researchers found that location-based targeting was the most popular method used by advertisers to reach consumers.
They also concluded that Android continues to dominate the smartphone market with a 47% share, with Apple at 23% and RIM at 21%.
Like online, rich media advancements in mobile advertising can be monitored and proven effective. Advertisers are responsible for knowing who their target audience is, what device they use, and how they consume media. If mobile makes sense for a particular campaign, then try mixing it up with rich and standard media.
Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...
Retail, automotive and entertainment were the largest industries on the Jumptap network; however, it was a quick-service restaurant advertiser that had the largest rich media boost acquiring a 455% lift over standard. This was followed by consumer electronics and a luxury auto advertiser client both with lifts of more than 350%.
Among the data collected in the study, researchers found that location-based targeting was the most popular method used by advertisers to reach consumers.
They also concluded that Android continues to dominate the smartphone market with a 47% share, with Apple at 23% and RIM at 21%.
Like online, rich media advancements in mobile advertising can be monitored and proven effective. Advertisers are responsible for knowing who their target audience is, what device they use, and how they consume media. If mobile makes sense for a particular campaign, then try mixing it up with rich and standard media.
Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...
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