Republican or Democrat; country or contemporary? Radio formats prove to sway towards particular political parties. A study conducted by Arbitron covering 208,274 individuals showed that radio is an efficient investment for political campaigns.
MediaPost reports that the study calculated party identification, voter registration and frequency of voting. By doing so, Arbitron found that the adult contemporary format attracts more Democrats than Republicans with a result of 39 percent to 34. Almost all rock formats, with alternative rock as the outlier, draw a Republican-heavy audience. Other radio formats with a Republican majority include country and Christian radio.
Political advertisers can use these findings to target listeners for certain campaign messages. Choosing the best radio format to utilize based on the political affiliation of its listeners, political advertisers can tailor the advertisement to better connect with the desired audience.
Ron Rodrigues, Arbitron Marketing Manager, explained that music formatted stations provide a broad audience to reach for “Register to Vote” messages. For political advertisers, radio can be a highly effective medium.
Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...
Thursday, March 29, 2012
Thursday, March 22, 2012
Only online households?
The way people consume media is forever changing. An advertisers’ goal is to stay ahead of the trends. One way in which to do that is to be current on recent media research. The Nielsen Company conducted a study that chronicles the trend of American households discontinuing cable in favor of online TV watching only.
According to MediaPost, there is a small population of people, less than 5%, which subscribe only to broadband Internet. However, this is one of the fastest growing segments of “cross-platform” media in that between third quarter 2010 and third quarter 2011, there was a 22.8% growth. Nielsen states that it is too early to call these households “cord-swappers” meaning switching out the cable cord for an Internet cord. More research and time is necessary.
Some interesting facts of this group are that there is an average of 11.2 minutes per day spent watching television streaming; the national average is 5 minutes per day. In addition, they are watching about 9% of all of their TV minutes online while the national average is only 1.9%.
Overall, people will continue to find new ways to consume media, which can lead to segmentation. Advertisers must be aware of where and how their target audience utilizes media in order to have an effective campaign.
Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...
According to MediaPost, there is a small population of people, less than 5%, which subscribe only to broadband Internet. However, this is one of the fastest growing segments of “cross-platform” media in that between third quarter 2010 and third quarter 2011, there was a 22.8% growth. Nielsen states that it is too early to call these households “cord-swappers” meaning switching out the cable cord for an Internet cord. More research and time is necessary.
Some interesting facts of this group are that there is an average of 11.2 minutes per day spent watching television streaming; the national average is 5 minutes per day. In addition, they are watching about 9% of all of their TV minutes online while the national average is only 1.9%.
Overall, people will continue to find new ways to consume media, which can lead to segmentation. Advertisers must be aware of where and how their target audience utilizes media in order to have an effective campaign.
Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...
Thursday, March 15, 2012
This advertiser wants to pay your mortgage.
There is a new twist to out-of-home advertising that is finding its niche in the troubled economy. Many people have felt the tragic effects of the housing bubble, but there may be an interesting option that hasn’t been considered. If you are willing to give up the exterior walls of your house, you may be able to keep it mortgage-free for up to a year, according to MediaPost.
A company called Brainiacs from Mars has promised to pay the monthly mortgage for a couple’s home. In return, the couple allows their house to be painted in bright, eye-catching colors and accented with large logos promoting the company’s name, social media, and digital pages.
Foreclosures have swallowed millions of homes since 2006. In 2010, foreclosure notices were sent to 2.9 million properties in the United States. Brainiacs is planning to find up to 1000 homes to use as commercial billboards all over the country. The company’s founder, Romeo Mendoza, not only wants to promote his company, but he wants to help reduce foreclosures.
When planning billboard projects, Mendoza assures that Brainiacs adheres to housing ordinances, neighborhood covenants and homeowners association rules.
Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...
A company called Brainiacs from Mars has promised to pay the monthly mortgage for a couple’s home. In return, the couple allows their house to be painted in bright, eye-catching colors and accented with large logos promoting the company’s name, social media, and digital pages.
Foreclosures have swallowed millions of homes since 2006. In 2010, foreclosure notices were sent to 2.9 million properties in the United States. Brainiacs is planning to find up to 1000 homes to use as commercial billboards all over the country. The company’s founder, Romeo Mendoza, not only wants to promote his company, but he wants to help reduce foreclosures.
When planning billboard projects, Mendoza assures that Brainiacs adheres to housing ordinances, neighborhood covenants and homeowners association rules.
Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...
Thursday, March 8, 2012
Can social media promote customer loyalty?
Other than seeing sales increase, another key element to most advertisers’ campaigns is growing customer loyalty. The company Pitney Bowes recently conducted a study with people from the US, UK, France and Germany to find out what advertisers can do to garner that following.
In today’s society, one may think that social media is the best way to engage customers and create loyalty. According to MediaPost, the study proved that line of thought false. In fact, only a small percentage of respondents felt that social media helped him/her want to buy a company’s product again. For small businesses, it was about 15% and 18% for larger companies.
Respondents were more likely to use a company again if home-delivery was an option, customers were allowed to comment on products and services, if there were multiple ways made available to contact the company, and if they responded to customers communication in a timely manner.
Overall, social media has its place in business. However, a company cannot assume that it will produce loyalty. Continued customer service, which can be incorporated into the social media platforms, is one of the most certain ways to maintain that relationship.
Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...
In today’s society, one may think that social media is the best way to engage customers and create loyalty. According to MediaPost, the study proved that line of thought false. In fact, only a small percentage of respondents felt that social media helped him/her want to buy a company’s product again. For small businesses, it was about 15% and 18% for larger companies.
Respondents were more likely to use a company again if home-delivery was an option, customers were allowed to comment on products and services, if there were multiple ways made available to contact the company, and if they responded to customers communication in a timely manner.
Overall, social media has its place in business. However, a company cannot assume that it will produce loyalty. Continued customer service, which can be incorporated into the social media platforms, is one of the most certain ways to maintain that relationship.
Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...
Thursday, March 1, 2012
Theater company looking for ways to grow ad revenue in 2012
Television broadcasters are already planning out its upfront for this fall’s programming. This year, National CineMedia (NCM) will be hosting one of its own.
According to MediaPost, the NCM upfront is an initiative to get some of the designated TV dollars from advertisers. Since the national sales for fourth quarter 2011 were down for the company, it is working on other opportunities to gain business.
Another point of revenue that NCM noted was that 2012 will be a heavy year for political advertising. Many advertisers that typically utilize television may get bumped out. In the past, political has not used a lot of in-cinema ads; therefore, NCM will be an outlet for those pulling TV dollars until the end of the elections.
While 3-D advertising is not a large part of NCM’s business, it is another avenue for growth. Namely, the cost per thousand (CPM) for a 3-D theater ad is an estimated 50% to 100% higher than traditional ads.
Overall, NCM’s ad revenue was down for national sales during 4th quarter in 2011, but the entire year saw a 1.8% gain. With the initiatives in place, NCM is looking for all growth in 2012.
Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...
According to MediaPost, the NCM upfront is an initiative to get some of the designated TV dollars from advertisers. Since the national sales for fourth quarter 2011 were down for the company, it is working on other opportunities to gain business.
Another point of revenue that NCM noted was that 2012 will be a heavy year for political advertising. Many advertisers that typically utilize television may get bumped out. In the past, political has not used a lot of in-cinema ads; therefore, NCM will be an outlet for those pulling TV dollars until the end of the elections.
While 3-D advertising is not a large part of NCM’s business, it is another avenue for growth. Namely, the cost per thousand (CPM) for a 3-D theater ad is an estimated 50% to 100% higher than traditional ads.
Overall, NCM’s ad revenue was down for national sales during 4th quarter in 2011, but the entire year saw a 1.8% gain. With the initiatives in place, NCM is looking for all growth in 2012.
Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...
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