Media
vendors are continually creating new products to best serve a target audience
to the advertisers. The theater slide company National CineMedia (NCM) has
recently branched out to other big screen products in addition to online and
mobile ventures.
According
to MediaPost, NCM has made a few deals to present movie-goers with more
entertainment during the pre-show. The company is working with the comedy
website Funny or Die in which advertisers have the option to incorporate their
brands into the content. The Funny or Die comedy shorts will now be part of
NCM’s “FirstLook” pre-show package and will be available for online and mobile
consumption.
Other new
pre-show content includes music video and entertainment footage from Vevo and a
feature called “A Taste of the Movies.” This cooking segment will feature a
celebrity chef preparing meals from well-known movies. All of these new
in-cinema additions allow for product integration.
In order
for vendors to offer advertisers access to active audiences, media platforms
have to keep a constant eye on what consumers are doing. A lot of that today leads to cross platform
initiatives.
Be sure to visit Ruth Burke &
Associates’ blog to find the latest in media news and receive helpful tips to
make your advertising campaign successful...
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