In an
effort to bring in more revenue for the Metropolitan Transportation Authority
(MTA) in New York City
According
to both The New York Times and
MediaPost, this is the first time that the front of the MetroCard Gold will
have an ad placed on it since its introduction in 1997. However, the backs of
subway cards have allowed advertisers since 1995.
It has
been reported that the earliest the new cards could be put into circulation is
October of this year.
The price
tag for the front of the card has not yet been released; however, the pricing
for the back of 50,000 cards is $25,500 and for 2.5 million is $450,000.
There
have not been any reported advertisers moving forward with this concept yet,
but representatives have mentioned that many are interested.
Be sure to visit Ruth Burke &
Associates’ blog to find the latest in media news and receive helpful tips to
make your advertising campaign successful...
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