In the results of a
recent survey released by the public-perception research firm, YouGov
BrandIndex, millennials reveal which brands were the most successful in gaining
their patronage. Although some of the brands are not so surprising, others,
including brands considered to be traditional, stand out from the list.
The rise of the sharing
economy puts Uber at the top of the list, despite public relations woes
plaguing the company. Chase also occupies the list at No. 13, prompting Ted
Marzilli, CEO of YouGov BrandIndex, to say, “ethics are good, but price and
convenience carry the day”.
Traditional brands can
also be found in the top 20. The presence of Puma, Delta Airlines, Visa,
Adidas, and Ace Hardware show the value millennials place in adaptability. However,
it’s important to realize why these brands make the list. These “graybeards” so
to speak, aren’t popular for their nostalgia but rather for their ability to
stay relevant and adapt to current times.
Another head scratcher
on the list is number five, TLC, which dates back to the 1970’s. However, the
network has gone through several facelifts to evolve from an education-oriented
channel to a source of entertainment filled with Honey Boo Boo and shows like,
“My Fat Saved My Life”.
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