According to Adweek,
there are five social media trends that will be essential to reaching key
audiences in 2018.
1. Short-lived content
As
evidenced by the popularity of Snapchat, content that is only available for 24
hours or less is great for catching the attention of millennial and gen Z
audiences. Engaging creative is essential for this strategy as it needs to
catch the eye quickly.
2. Utilize storytelling and
influencers
Relating
to consumers through either a persona or influencer helps boost engagement.
According to Adweek, “45 percent of people who buy on the internet are affected
by the opinions of other people”.
3. Chat bots
The
popular software application has been utilized by large companies to help with
customer service. Timely and polite responses to questions benefit both the
customer and the business.
4. Livestreaming
Channels
such as Facebook Live and Agora allow businesses to interact with audiences
while broadcasting. Facebook Live videos can even be boosted to reach a larger
audience.
5. Artificial Intelligence
It
has been proven that consumers are more likely to engage with social media
posts that include images. Artificial intelligence allows marketers to search
for posts that relate to their brands which can then be reposted.
