Can the Super Bowl predict an end to the US recession?

Being one of the consistent TV events that garner large ratings, the Super Bowl advertising price tag will continually rise.

Despite a recession that has resided in America for the last few years, advertising spending for the Super Bowl has not fallen in rank with the economy. In fact, it has continually managed to exceed $200 million in advertising for the last few years. The media research company Kantar Media has been continually recording the investment levels of Super Bowl advertising.

According to MediaPost, the last seven years has shown major growth in spending. This is in part to the increased amount of available advertising time. In 2001, there was room for about 82 commercials which translates to about 40 minutes and 15 seconds. In 2010, there was a big jump to 104 commercials or about 47 minutes and 50 seconds. With each commercial ranging between $2.8 and $3 million, more time equals more money. In fact, since 2001, Super Bowl commercials have totaled to a $1.62 billion investment.

An interesting note is that the product that is advertised the most is not alcohol, cars, or snack foods but the network’s own programming. Kantar Media reports that about 15% to 20% of all Super Bowl commercials are dedicated to this.

Being one of the consistent TV events that garner large ratings, the Super Bowl advertising price tag will continually rise. With that in mind, the Super Bowl is not a good predictor of how long it will take the US to get out of this recession.

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