Do teenagers still use social media networks?

Research reveals that online social networks have grown exponentially in teenage significance.

For those following media, it’s common knowledge that US teens are actively using the Internet and social media. What may not be known is the rate at which that is increasing. According to MediaPost, a few different research companies are keeping close tabs on this form of consumption.

eMarkter reports that by the end of this year, 96% of teenagers between the ages of 12 and 17, who live in America, will use the Internet at least once a month. That is compared to the total American population at 74% usage.

It has been reported that in 2010 more than 4 million teenage girls purchased merchandise online. In 2009, 3.4 million girls made a purchase. That is a 52.6% gain in online spending from teenage girls alone. Experts believe that peer influence is a major motivator in teenage girl shopping. Such peer influence has expanded past the school walls into the social media realm.

Research reveals that online social networks have grown exponentially in teenage significance. Overall, about 80% of teens will use a social network at least once this year. By comparison, 64% of all Internet users will utilize such a network. Therefore, if the target demographic spends the majority of time online, it is a valid decision to put the campaign online and in front of the core audience.

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