Technology advances lead to TV audience interaction

Overall, interact with your audience. This will get them engaged and interested in your product or service.

If you ask a media insider for a tip to make an advertising campaign successful, he/she may tell you to make sure your ads are interactive. In general, ads that are interactive with customers can be more engaging and in turn, more successful. Up until recently, the most common kind of these ads were found online. Today, cable companies like Comcast and Time Warner Cable (TWC) are working with other media companies like Canoe Ventures to make that kind of engagement possible for cable advertising.

According to MediaPost, Canoe Ventures can run interactive TV ads in approximately 18 million homes. Comcast makes up about 14 million of the homes and with TWC makes up the majority of the Canoe reach.

These TV ads work in part of an Enhanced TV Binary Interchange Format (EBIF) technology which is installed on set-top boxes. This technology allows people to use his/her remote control to click on a commercial to receive more information on the product or service, or get a sample of it mailed to his/her home.

Both Comcast and TWC are starting to sell advertising in the local markets they cover. In fact, Comcast’s E! and Style networks are currently selling ads on the Canoe system.

Overall, interact with your audience. This will get them engaged and interested in your product or service. Therefore, it’s vital to stay up-to-date with technology advances; you never know when the next form of interaction will develop.

Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...