The “cloud”- what is it?

While this may be the new way to consolidate people’s technical devices, it appears that not enough consumers are knowledgeable of its benefits.

When the Microsoft 7 TV commercials come on discussing the “cloud,” some may not know what this product is about. GfK Business & Technology conducted an online survey to find out how much the average consumer knows.

The “cloud” refers to cloud computing which is a way to utilize online applications and services that run on servers connected to the Internet. These servers do not require the user to maintain or support it, which can make it consumer-friendly. This technology enables people to link their data from multiple devices like laptops, cell phones and tablet computers.

According to the Center for Media Research, the study found that nearly half of those surveyed were conscious of the “cloud.” However, only 9% reported that they understood what it did. In contrast, 62% responded that they either didn’t know about it or did not understand it.

Data also shows that people who are interested in using this technology skew younger between the ages of 18 and 35. While older age groups are interested, these groups are by far less invested than the younger groups.

While this may be the new way to consolidate people’s technical devices, it appears that not enough consumers are knowledgeable of its benefits. This can create an issue with obtaining new users.

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