The New York Times does a throwback to the newsreels of cinema

It can be easy to forget outdated or unused forms of media when the world is constantly releasing new ones.

In our society, we typically look for the “Next Big Thing;” whether that is in music, television, or technology, we anticipate constant change. Sometimes, old ideas are reintroduced as new much like with The New York Times (NYT) preshow for movie theaters.

According to mediabistro.com, the NYT is starting a new program called “Times in Cinema.” This will run in certain independent movie theaters. The show will be about ten minutes long and will cover topics like lifestyle, arts and travel. Material for the show will be derived from the archives of the NYT.

Once this information was released, some compared the move to the pre-TV era newsreels. While the intention behind the newsreels of the 1930s and 1940s was to update people on current events, this adapted rendition is more to put the NYT product in front of its readers.

It can be easy to forget outdated or unused forms of media when the world is constantly releasing new ones. However, sometimes going back to the basics can help an advertiser reintroduce its product or service to the target audience.

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