Good Afternoon America

Summer TV programming is well underway; however, some new programs are slated to start mid-summer. Good Morning America, an ABC morning news/lifestyle program, will launch a spin-off program called Good Afternoon America to run for nine weeks starting July 9^th.

According to MediaPost, the hour-long program will be anchored by Josh Elliott and Lara Spencer with GMA regulars making appearances like Sam Champion, Robin Roberts and George Stephanopoulos.

Like Good Morning America, the show will be broadcast from the Times Square studio.

Summer is a good way for stations, advertisers and viewers to see if new programming is going to work. Should this be a success, it is possible that it could be a lead-in or pairing to Katie Couric’s new show, which premiers this fall.

Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...

A new shopping holiday?

Americans know when to expect good deals on retail shopping like on Black Friday or Cyber Monday. The print publication Teen Vogue is looking to add another shopping holiday on the calendar called Back-to-School Saturday.

According to the New York Times, August 11^th is the set date and is intended to be a full blown event for shoppers with sales, samples and events in the stores and/or malls. Teen Vogue has gotten many of its advertisers, like American Eagle Outfitters, Express, H&M, Cover Girl, Olay, and Staples, to participate.

The magazine will be rolling out with a strong print and digital initiative in July. One of the digital plans will be an iPhone app called the Teen Vogue Insider.

The push behind the event is to help the magazine and retailers get in front of their core audience in a relevant way. Executives believe that Americans are showing growing interest in event-based shopping. The intention is to get Back-to-School Saturday recognized as a national holiday.

Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...

4Seven to run shows popular on Social Media

Social Media has influenced and joined forces with many forms of media since its creation. A United Kingdom television station has gone a step further with creating a TV channel that runs programming based off its social media traffic.

According to AdvertisingAge, Channel 4 is launching 4Seven starting July 4^th. 4Seven will air shows that create the most noise on Twitter, Facebook, etc. The programming will look like:

§       8 p.m. and 10 p.m.: These slots are reserved for shows that created the most social media and newspaper buzz within the last 24 hours.

§       9 p.m.: This will be a re-run of the Channel 4 9 p.m. programming from the night before.

The rest of the schedule will be shows that were popular from the week prior. 4Seven will run programming from stations like E4, More4, Film 4 and Channel 4.

Advertisers will have to wait a few weeks to see how the new station will be received by viewers. It has been said that a reassuring fact for advertisers is that these programs may be re-runs, but audiences have a clear interest in them based on the Social Media feeds.

Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...

Where is your audience watching TV?

If a snapshot was taken on how typical American family members watch television, it would show that age groups watch it differently.

According to MediaPost, Nielsen took notice of where age groups watch TV. Teenagers 12-17 were found to spend about half of the time watching TV in his/her bedroom at 47%, 48% of TV viewing was done in a living room/family room, and the remaining 5% was done in other rooms. Older demographics tend to watch more TV in common areas of the home. For example, the 18-34 group spends 57%, the 35-64 group spends 62%, and the 65+ group spends 69% of TV viewing in living rooms. 

Interesting to note is that the younger demographic 6-11 spend most of TV viewing, about 60%, in common rooms. It could be inferred this is because the younger demographic is with an adult when viewing programming.

What can advertisers pull from this? Each demographic is unique in how they utilize media. Therefore, advertisers need to be aware of this in order to best cater the campaign message to the core audience.

Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...