Summer TV
programming is well underway; however, some new programs are slated to start
mid-summer. Good Morning America
According
to MediaPost, the hour-long program will be anchored by Josh Elliott and Lara
Spencer with GMA regulars making appearances like Sam Champion, Robin Roberts
and George Stephanopoulos.
Like Good
Morning America, the show will be broadcast from the Times
Square studio.
Summer is
a good way for stations, advertisers and viewers to see if new programming is
going to work. Should this be a success, it is possible that it could be a
lead-in or pairing to Katie Couric’s new show, which premiers this fall.
Be sure to visit Ruth Burke &
Associates’ blog to find the latest in media news and receive helpful tips to
make your advertising campaign successful...
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