Be
honest, do you ever watch television and work on a laptop, use your smartphone,
or are on your tablet at the same time? Truthfully, you are not alone.
eMarketer reported on a November 2013 survey conducted by TiVo. Good news for
the television industry, even though there is competition with viewers’ eyes
when they are multi-screening, viewers tend to focus the most on TV.
Results
from the study: Devices operated simultaneously while watching television
according to US TV viewers.
Smartphone:
-
24%
“almost always” use the smartphone while watching TV
-
61%
have “ever” used the smartphone while watching TV
Tablet:
-
19%
“almost always”
-
37%
“ever”
Laptop/netbook:
-
11%
“almost always”
-
49%
“ever”
Desktop
computer:
-
6%
“almost always”
-
18%
“ever”
Portable
game system:
-
1%
“almost always”
-
6%
“ever”
The
study also showed that approximately 27% of surveyors used a second device to
“search the internet for information” while watching television. The next
highest ranking reason was to “use social media sites to read what people are
saying” at 7%. Clearly, looking for information was the biggest reason.
