There is stiff competition to
stand out amongst other advertisers. In order to do so, it is helpful to know what
are the most effective kinds of ads.
According to MediaPost, the
Nielsen TV Brand Effect Service has done research into discovering what tests
well with audiences.
Research shows that there are
approximately five common characteristics that are considered successful. This
is based on the viewer recall of the ad. One characteristic is “audience-appropriate
humor,” while another is relatability. Nielsen explains that it is easier for a
viewer to remember a TV ad if they can relate to the content and personalize it
to his/her life. This can lead to an emotional connection with the
product/service in the ad.
Nielsen recommends producing ads
that have a “simple and upbeat storyline” as these are the ones that outshine
the competitors.
Be sure to visit Ruth Burke &
Associates’ blog to find the latest in media news and receive helpful tips to
make your advertising campaign successful...
No comments:
Post a Comment