The XXX
Summer Olympics played out in London
this summer. While the world was watching the games, the United States ’
teens also got involved in the spectacle.
According
to MediaPost, NBC saw a large growth in teen viewers during these Olympics. After
the first week of the games, the whole 12-17 demographic had an increase of 29%
from the 2008 Beijing Olympics.
More
specifically, the female 12-17 demographic had a 54% spike compared to 2008. To
put it into context, the number one prime-time program for females 12-17 is
FOX’s “Glee.” The Olympics scored ratings that were 89% higher than the
hour-long program.
Some
reason this growth comes from the successful performance of the women’s
gymnastics team in which all members are teenagers.
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