According to Adweek, there are five social media trends that will be essential to reaching key audiences in 2018.
1. Short-lived content
As evidenced by the popularity of Snapchat, content that is only available for 24 hours or less is great for catching the attention of millennial and gen Z audiences. Engaging creative is essential for this strategy as it needs to catch the eye quickly.
2. Utilize storytelling and influencers
Relating to consumers through either a persona or influencer helps boost engagement. According to Adweek, “45 percent of people who buy on the internet are affected by the opinions of other people”.
3. Chat bots
The popular software application has been utilized by large companies to help with customer service. Timely and polite responses to questions benefit both the customer and the business.
Channels such as Facebook Live and Agora allow businesses to interact with audiences while broadcasting. Facebook Live videos can even be boosted to reach a larger audience.
5. Artificial Intelligence
It has been proven that consumers are more likely to engage with social media posts that include images. Artificial intelligence allows marketers to search for posts that relate to their brands which can then be reposted.