Friday, June 20, 2014

Hispanic Gen Xers have highest rate of tablet usage

Recent studies indicate that US Hispanics possess more smartphones and tablets than the rest of the general population. With this, it is evident that they are popular users of mobile technology. Amid the US Hispanic demographic, it is the Gen Xers who lead in the realm of daily tablet usage.

Research, produced by PricewaterhouseCoopers (PwC) and reported by eMarketer, displays that approximately 64% of the US Hispanic population between the ages of 35 and 49 use a tablet daily followed by 57% of 50 to 59-year-olds. The PwC survey concluded that 53% of Hispanic mobile users own a tablet. In comparison, 51% of non-Hispanics own the device.

In terms of the demographic shift regarding Hispanic millennial consumers, only 36% of Hispanics between the ages of 18 and 24 used a tablet every day. The older age groups have a surprisingly higher usage rate of around 50%, which supports the statement that Hispanic Gen Xers lead in daily tablet usage amongst both Hispanic and Non-Hispanic groups.