Why is cinema advertising revenue growth a big deal?
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With total ad spending growing 6.5%, cinema advertising saw a 12.7% revenue increase during the last fiscal year. 2010 marked an earnings of $658 million reported the Cinema Advertising Council. All revenue reported included commercials airing before the previews, lobby digital video, sampling, audio programming, special events, concession-based promotions and other lobby-based promotions.
Total revenue was broken out between national and regional ad sales and local ad sales. Local claimed about 19.8% while national and regional garnered about 80.2%.
Why is cinema advertising revenue growth a big deal? It shows that in a financially tight economy, enough people are seeing the movies to warrant advertising dollars being funneled towards cinema ad sales. In fact, it was said that enough 18-34 year olds go to the movies on Friday and Saturday nights, that cinema advertising would be the largest TV network.
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