The global financial state does lend some insight in possible domestic economic trends; however, it is not the whole equation.
The recent headlines have once again put the global economy instability in the forefront. A “consensus” from Warc (
According to MediaPost, worldwide advertising spending has been increasing at a smaller rate than previously thought in April 2011. Instead of a growth rate of 5.1%, it is now estimated at 4.4%. Western Europe had the most notable decline; however,
While the report is based off of 13 major advertising markets, it is important to note that it did not include the
Overall, Warc noticed that online is predicted to have the strongest growth with 14.6% in 2011 and 13.3% in 2012. Television also is predicted to show healthy growth.
The global financial state does lend some insight in possible domestic economic trends; however, it is not the whole equation. Even though the ad spending growth percentage is not high, it is still an increase, which is a sign of a healing economy, in comparison to a steady decline.
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