Advertisers always have the challenge of cutting through the clutter of the competition’s messages.
It has been around for a few years now, but Gas Station TV (GSTV) is widening its reach. The digital out-of-home video display network has added 19 new service locations in Southern California, namely Los Angeles and San Diego. According to MediaPost, these extra locations are estimated to add 4.5 million impressions per year.
Like other forms of advertising, GSTV is continuing to evolve its product to better serve advertisers. For example, content not only has news and entertainment segments, but it also has original content like “Your Neighborhood.” Recently, GSTV and ESPN teamed up to offer advertisers brand integration opportunities within the ESPN sports video content. Basically, the video will include calls to action for products available in the gas station convenience stores. Another development is “Echo Ads.” These are about :05 to :10 seconds in length, and they are shown a few minutes after the full :15 or :30 spot airs. This is to reinforce the product or service to the consumer.
Advertisers always have the challenge of cutting through the clutter of the competition’s messages. While GSTV is still growing, it is establishing a solid product for those who want to reach people in a more unique way than traditional advertising. It is the advertisers’ responsibility, however, to be aware of whom they want to target and if a new form of advertising is a good fit.
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