In a world full of emerging technology some might be surprised that the “email users” category is growing. Not only is email continuing to grow, but it’s continuing to perform with high success for marketers.
eMarketer estimates that there will be 240.1 million email users in the United States in 2016 accounting for nearly 89.8% of internet users and 74.1% of the US population. On top of that, eMarketer expects there to be 258.9 million email users by 2020.
With the growth of people using email, the ROI (return on investment) for email advertising has surpassed other mediums by a long shot.
The chart above shows an astonishing 122% ROI for email marketing! Other platforms like social, direct mail, search, and display don’t even come close with their success stories.
Don’t hear me wrong, I’m not saying 100% of ad dollars should be spent through email marketing; but if email isn’t a part of your media mix, maybe it should be!