Be honest, do you ever watch television and work on a laptop, use your smartphone, or are on your tablet at the same time? Truthfully, you are not alone. eMarketer reported on a November 2013 survey conducted by TiVo. Good news for the television industry, even though there is competition with viewers’ eyes when they are multi-screening, viewers tend to focus the most on TV.
Results from the study: Devices operated simultaneously while watching television according to US TV viewers.
- 24% “almost always” use the smartphone while watching TV
- 61% have “ever” used the smartphone while watching TV
- 19% “almost always”
- 37% “ever”
- 11% “almost always”
- 49% “ever”
- 6% “almost always”
- 18% “ever”
Portable game system:
- 1% “almost always”
- 6% “ever”
The study also showed that approximately 27% of surveyors used a second device to “search the internet for information” while watching television. The next highest ranking reason was to “use social media sites to read what people are saying” at 7%. Clearly, looking for information was the biggest reason.