Audiences grow up. That alone is a constant challenge for TV programmers, to maintain the audience as it ages and bring in new viewers simultaneously. According to MediaPost, the cable network Nickelodeon is hoping to cater to their aging female audiences that are now moms.
Starting in 4th quarter 2012, Nickelodeon will launch NickMom, which is a prime time programming block from 9 p.m. to 1 a.m. on Nick Jr. and online. The target viewers are mothers who grew up watching the network.
Programming will include talk shows, stand-up and sketch comedy, and documentaries. While exact shows are still under development, online content has already launched as of November 14th.
It behooves advertisers to be aware of changes to content in all forms of media. That knowledge will help navigate a campaign to be as effective as possible in front of the correct audience.
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