Thursday, November 24, 2011

Is Nickelodeon going to the moms?

Audiences grow up. That alone is a constant challenge for TV programmers, to maintain the audience as it ages and bring in new viewers simultaneously. According to MediaPost, the cable network Nickelodeon is hoping to cater to their aging female audiences that are now moms.

Starting in 4th quarter 2012, Nickelodeon will launch NickMom, which is a prime time programming block from 9 p.m. to 1 a.m. on Nick Jr. and online. The target viewers are mothers who grew up watching the network.

Programming will include talk shows, stand-up and sketch comedy, and documentaries. While exact shows are still under development, online content has already launched as of November 14th.

It behooves advertisers to be aware of changes to content in all forms of media. That knowledge will help navigate a campaign to be as effective as possible in front of the correct audience.

Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...

Thursday, November 17, 2011

Economy and print magazines

The status of the economy will always be a forefront concern for advertisers. Keeping a pulse on it enables advertisers to navigate the media landscape. Affinity and Experian Simmons recently ran two studies to see how print and digital magazine readers view the current financial situation.

According to MediaPost, the studies showed that Americans are divided on predictions for the economy. About a third believes the economy will worsen within the next year, a third think it will stay the same, and a third think it will improve.

People who read print magazines over digital magazines had a higher proportion of optimists. In fact, readers of Essence, Ebony, Jet and Black Enterprise had the highest percentages of optimism with being close to 50%. Other titles that had positive readers were Elle D├ęcor, New York Magazine, Men’s Journal, Life & Style Weekly, Tennis, and Veranda.

How can this study help advertisers? It can be inferred that if print magazine readers are optimistic of the economy, they will continue to purchase and read print materials. Therefore, presence in print publications is not a waste but a good foundation in a campaign.

Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...

Thursday, November 10, 2011

Theaters turn to mobile apps

Smartphones are becoming more readily available to the American public. That being said, other forms of media have embraced the new device as a way of reaching the masses. According to MediaPost, the cinema advertising company National CineMedia (NCM) has recently launched a vertical mobile network.

NCM is working with Mobile Theory on The Mobile Movies Network, which utilizes both mobile sites and apps to target consumers at the local city and DMA level. The Mobile Movies Network uses Tap 2 which is a new mobile ad product that allows the mobile banner more interaction with users like response mechanisms, video players, maps to theater locations, and coupons and promotional codes.

The purpose behind this network is to increase consumer engagement and measure response.

Overall, media has been interacting with on another for some time. However, with the addition of online and mobile media, advertisers should expect a lot of overlap. This can be advantageous in that advertisers will be able to reach consumers with a strong cross-promotional platform.

Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...

Thursday, November 3, 2011

Ads in the X-ray bins?

For anyone who has recently gone through an airport knows that advertisers can be found on the walls, in the bathrooms and even on the baggage claim. Other areas looking to expand are the carts and trays used in the security checkpoint.

According to MediaPost, SecurityPoint Media has 30 U.S. airports that already have trays and carts that advertisers can be on. The company estimates that advertisers can reach up to 1,200,000 airline passengers per day, which is a total of 850 million annually (This number includes repeat users). SecurityPoint Media recently received additional funding from Raptor Ventures and RaptorAccelerator, and it is thought that the funding may go towards expanding SPM’s reach.

It’s understandable that advertisers would want to reach airline passengers. According to a 2004 Arbitron study, this demographic tends to be more educated and affluent than the overall U.S. Therefore, if you are looking to reach a demographic like this, airport advertising may be option to evaluate.

Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...