You’ve had a headache for about two days straight, and you think you have a slight fever. Are you getting sick? What are your options- go to the doctor? Go to a friend for health tips? Go to a minute clinic? Go online? For those of you who chose going online with your symptom inquiries, what website did you use? If you are like 53% of respondents from the Makovsky Health and Kelton research survey, you went to WebMD.
According to eMarketer, a recent study of US internet users went to WebMD as the major online resource for health information. Following the health website was Wikipedia with 22%, health magazine websites at 19%, advocacy group websites at 16%, YouTube at 12%, blogs with 10%, Facebook at 10% and lastly, pharma company websites with 9%.
The survey focused on pharma company websites a bit further. A common reason for a user to navigate to this website is to research drugs/procedures following a diagnosis. This goes in line with the earlier results that few users seek these types of websites for health information and diagnosis.
Health care advertisers should take note in where potential patients get information.