There is stiff competition to stand out amongst other advertisers. In order to do so, it is helpful to know what are the most effective kinds of ads.
According to MediaPost, the Nielsen TV Brand Effect Service has done research into discovering what tests well with audiences.
Research shows that there are approximately five common characteristics that are considered successful. This is based on the viewer recall of the ad. One characteristic is “audience-appropriate humor,” while another is relatability. Nielsen explains that it is easier for a viewer to remember a TV ad if they can relate to the content and personalize it to his/her life. This can lead to an emotional connection with the product/service in the ad.
Nielsen recommends producing ads that have a “simple and upbeat storyline” as these are the ones that outshine the competitors.
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