Being in the media industry, it is common knowledge that vendors come and go whether it be print, online, radio, outdoor, TV, etc. Advertisers are obligated to know what is available for clients at all times.
The online database for
and Canadian print publications MediaFinder.com recently released the number of
magazines launched and closed during the first half of 2012. U.S.
MediaPost reports that 133 magazines were launched between January and June of 2012. Findings show that a good number of new titles fell into the “food” and “regional interest” categories. For example, Louisiana Kitchen launched.
Another 48 titles were shut down. According to the reports, the number shut down is on a decline. Between January and June of 2011, 74 magazines closed.
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