Google has made quite the headlines lately with their new page layout excluding right column ads, their new ad format allowing for more text space, and now their restrictions on landing page ads for mobile coming in 2017.
Greg Sterling reports to Marketing Land regarding these Google changes. Google has chosen to penalize ad ranking if an ad’s landing page includes “intrusive interstitials”.
These intrusions are anything that includes a pop-up which blocks the content of the page, a standalone interstitial that has to be dismissed before viewing content, or an above the fold layout for an ad with the content below the fold.
However, few intrusions will be allowed including those in responses to legal obligation like cookie usage, age verification, or those top banner ads requesting app downloads.
With all of Google’s changes regarding ad formatting, it’s important to not forget the importance of landing page user experience. In 2017, it’ll be more important than ever.