Communicating is an innate characteristic of being human. With the introduction of social media networking, we have been able to reach out to more people instantly than ever before. Conversations that would have taken place in the office or over the phone to discuss last night’s TV show are now on statuses, posts, tweets, etc. In order for advertisers to stay current, The Nielsen Company and Twitter have joined forces to create a rating system to measure social TV activity.
According to MediaPost and AdvertisingAge, the new social media TV rating service will be called The Nielsen Twitter TV Rating. It will measure the total audience for social TV activity on Twitter exclusively. With the rating service, it will include both the people who comment on TV programming and others who have been exposed to the comments.
It’s reported that Twitter currently has 140 million active users which equates to about one billion tweets every two-and-a-half days.
Industry professionals are hoping that this could establish a stable metric that can help define how social activity and television work together. As a result, better marketing efforts can be placed to create stronger programming.