Communicating is an innate characteristic
of being human. With the introduction of social media networking, we have been
able to reach out to more people instantly than ever before. Conversations that
would have taken place in the office or over the phone to discuss last night’s
TV show are now on statuses, posts, tweets, etc. In order for advertisers to
stay current, The Nielsen Company and Twitter have joined forces to create a
rating system to measure social TV activity.
According to MediaPost and
AdvertisingAge, the new social media TV rating service will be called The
Nielsen Twitter TV Rating. It will measure the total audience for social TV
activity on Twitter exclusively. With the rating service, it will include both
the people who comment on TV programming and others who have been exposed to
the comments.
It’s reported that Twitter
currently has 140 million active users which equates to about one billion
tweets every two-and-a-half days.
Industry professionals are hoping
that this could establish a stable metric that can help define how social
activity and television work together. As a result, better marketing efforts
can be placed to create stronger programming.
No comments:
Post a Comment