In an effort to bring in more revenue for the Metropolitan Transportation Authority (MTA) in
it was just announced that MetroCard Gold will now have advertising on the
front of the card. New York City
According to both The New York Times and MediaPost, this is the first time that the front of the MetroCard Gold will have an ad placed on it since its introduction in 1997. However, the backs of subway cards have allowed advertisers since 1995.
It has been reported that the earliest the new cards could be put into circulation is October of this year.
The price tag for the front of the card has not yet been released; however, the pricing for the back of 50,000 cards is $25,500 and for 2.5 million is $450,000.
There have not been any reported advertisers moving forward with this concept yet, but representatives have mentioned that many are interested.
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