Smartphones have become more than a means to communicate with another person beyond calling, texting, and emailing.
Unless you’ve taken it upon yourself to be completely oblivious to the digital revolution, you know that smartphones are quickly becoming a standard mobile device vs. a luxury item. As its accessibility grows, more mobile phone users are converting to smartphones.
In a brief, the Center for Media Research summarized the Prosper Mobile Insights survey on smartphone users and his/her habits.
With the many capabilities that a smartphone offers, 16.7% of respondents admitted to only using the device for calling, texting and emailing. However, the majority of those surveyed, 52.9%, utilize all of the functions.
An interesting note was that the top three ranked functions of the smartphone that users could not live without were texting with 21.6%, email with 15.7%, and the Internet with 16.7%. Where did calling rank? It ranked fourth with 7.8% with Facebook and GPS following closely behind.
What can be taken from this? Smartphones have become more than a means to communicate with another person beyond calling, texting, and emailing. It has become a portable computer that most users can’t go without. Therefore, if a pocket communicator never leaves your audience’s hand, wouldn’t it be a good idea to be there?
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