Out of home media is the general term that encompasses every message a person sees or hears while not in his/her home. Arbitron has some statistics that can be helpful for advertisers in choosing media vehicles.
Fact one, the average American traveled 306 miles in a vehicle of some kind in the past week.
Fact two, 46 minutes is the average commute for a working American.
Fact three, 96% of Americans have said that they have traveled in a vehicle within the past seven days.
Fact four, the average American has traveled 1,771 miles in the past four weeks.
Therefore, if you are looking to get brand messages out to the average working American, then looking at out of home media like outdoor bulletins or radio may be a sound choice.
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