Thursday, August 16, 2012

Teenagers were watching the Olympics

The XXX Summer Olympics played out in London this summer. While the world was watching the games, the United States’ teens also got involved in the spectacle.

According to MediaPost, NBC saw a large growth in teen viewers during these Olympics. After the first week of the games, the whole 12-17 demographic had an increase of 29% from the 2008 Beijing Olympics.

More specifically, the female 12-17 demographic had a 54% spike compared to 2008. To put it into context, the number one prime-time program for females 12-17 is FOX’s “Glee.” The Olympics scored ratings that were 89% higher than the hour-long program.

Some reason this growth comes from the successful performance of the women’s gymnastics team in which all members are teenagers.

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