The XXX Summer Olympics played out in
this summer. While the world was watching the games, the London ’
teens also got involved in the spectacle. United States
According to MediaPost, NBC saw a large growth in teen viewers during these Olympics. After the first week of the games, the whole 12-17 demographic had an increase of 29% from the 2008 Beijing Olympics.
More specifically, the female 12-17 demographic had a 54% spike compared to 2008. To put it into context, the number one prime-time program for females 12-17 is FOX’s “Glee.” The Olympics scored ratings that were 89% higher than the hour-long program.
Some reason this growth comes from the successful performance of the women’s gymnastics team in which all members are teenagers.
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