Summer cable viewership on the rise for some and on the decline for others

Knowing how TV shows and networks are trending whether by daypart, demographics, or network can be really important when determining a cable buy.

As the summer progresses, cable networks are keeping track of viewer audiences. According to MediaPost, some of the historically successful networks are slipping while others are growing at a fast pace.

Based on the Nielsen Company’s prime-time viewership, the top networks for summer programming are History, AMC, Syfy, MTV and FX. History has grown 42% in viewership since May 26^th; growth derived mainly from the reality shows “American Pickers” and “Pawn Stars.” AMC grew 6%, Syfy increased by 4%, and FX grew 21% in viewership. MTV saw a 17% increase due to “Jersey Shore” and “Teen Mom.”

Over the summer, the following networks saw varying degrees of decline: USA Network at 4%, TNT with 6%, Discovery at 15%, ESPN at 16%, TBS with 21%, Bravo with 11%, Food Network with 8% and ABC Family at 7%.

How is this helpful for an advertiser? Knowing how TV shows and networks are trending whether by daypart, demographics, or network can be really important when determining a cable buy. Research information such as this is vital in insuring that media dollars are spent as efficiently as possible.

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