Knowing how TV shows and networks are trending whether by daypart, demographics, or network can be really important when determining a cable buy.
As the summer progresses, cable networks are keeping track of viewer audiences. According to MediaPost, some of the historically successful networks are slipping while others are growing at a fast pace.
Based on the Nielsen Company’s prime-time viewership, the top networks for summer programming are History, AMC, Syfy, MTV and FX. History has grown 42% in viewership since May 26th; growth derived mainly from the reality shows “American Pickers” and “Pawn Stars.” AMC grew 6%, Syfy increased by 4%, and FX grew 21% in viewership. MTV saw a 17% increase due to “
Over the summer, the following networks saw varying degrees of decline: USA Network at 4%, TNT with 6%, Discovery at 15%, ESPN at 16%, TBS with 21%, Bravo with 11%, Food Network with 8% and ABC Family at 7%.
How is this helpful for an advertiser? Knowing how TV shows and networks are trending whether by daypart, demographics, or network can be really important when determining a cable buy. Research information such as this is vital in insuring that media dollars are spent as efficiently as possible.
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