Broadcast TV shows an uptick in first quarter revenues

As the economy gradually shows signs of an uptick, it can be helpful for an advertiser to place media sooner rather than later in order to lock in lower rates.

Since the economic recession hit advertising during the fourth quarter of 2008, total revenues have struggled to match the previous year if not decline further. Slowly, advertisers are investing more money into budgets which helps media vendors like local TV pull out of such declines.

According to MediaPost, television advertising had a healthy first quarter this year. The data that was collected by Kantar Media was first reported by the Television Bureau of Advertising.

While network revenues were up by 11%, local TV advertising scored the biggest gains with a 20% increase from first quarter 2009. This totals all broadcast TV revenues to about $18.9 billion. Syndicated television advertising marred the double digit gains of other broadcast TV media by declining 13% from 2009.

Important to note is that some of the big advertisers of first quarter 2010 include car dealer associations like Ford Motor and Toyota.

As the economy gradually shows signs of an uptick, it can be helpful for an advertiser to place media sooner rather than later in order to lock in lower rates.

Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...