For those who follow new entries into the
According to the whitepaper, the
On average, mobile advertising only receives about 1% of the overall budget. For 2010, advertisers will collectively spend an estimated $151.2 billion on a variety of media vehicles.
While mobile advertising is growing quickly, it is important to understand that consumers are still trying to figure it out. Advertisers should make sure that their target audience would benefit from mobile advertising before committing to a campaign as 10-15% of the budget is used to develop and set up the creative.
Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...