Who really does Tweet?

As social media continues to grow and expand its reach, it behooves advertisers to keep up-to-date on the ever-evolving demographics.

Since launching on July 15, 2006, the message service Twitter has exponentially grown to tens of millions of worldwide users. With the addition of another social networking site, it leads a lot of advertisers wondering what the demographics of Tweeters are nationally. The Center for Media Research recently summarized a study from Pew Research which examined Twitter users exclusively.

Of the 74% of American adults that are Internet users, 8% acknowledged using Twitter. These users are fairly split between those who use his/her accounts on a daily basis vs. people who rarely do.

A demographic breakdown is as follows:

· A little over half of Twitter users are women

· Overall, the majority of Tweeters tend to be between the ages of 18 and 29

· African Americans and Latinos are twice as probable to use it over white Internet users

· Two household income levels tied for the majority of users: people making less than $30,000 and between $50,000 and $74,900 per year

· In education, the majority of users had some kind of higher education like college or grad school

· Urban areas tended to have the most Twitter users compared to rural and suburban areas

As social media continues to grow and expand its reach, it behooves advertisers to keep up-to-date on the ever-evolving demographics. Even though paid advertisement may not be a possibility for the moment on Twitter, like Facebook, that can change. Therefore, it is fundamental to stay current.

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