A part of the movie-going experience is watching the preshow entertainment. According to MediaPost, Screenvision is changing it up for audiences and will launch “Front & Center.”
Screenvision is one of the leading national cinema advertising networks. The new preshow “Front & Center” will run 20 minutes prior to the feature presentation. In the 20 minutes, there will be three entertainment blocks that will include advertising opportunities like custom branded segments, sponsorships, interstitials, trivia, custom promos, and music. In addition, there will be opportunities for interactivity with movie patrons through partners like Shazam.
The preshow recently launched with a few partners like FX’s “The Americans,” NBC’s “Crisis,” “Believe”, etc. The intention is to create a better platform to promote entertainment programming and unique advertising opportunities.