eMarketer reports on
three monumental achievements Facebook looks to attain in 2016. For the first
time, Facebook will have over half (50.3%) of the United States population as
active users. eMarketer predicts that 162.9 million users will logon to their
Facebook account at least once a month throughout the year. Facebook-owned
Instagram is second on the list followed by Twitter, Pinterest, and Tumblr.
Second, Facebook
continues to be on top when it comes to social ad spending. Facebook will earn
73.4% ($9.86 billion) of US social network ad dollars during 2016 while Twitter
settles for a distant second by only capturing 13.8% ($1.86 billion).
Lastly, eMarketer
projects the increase of mobile users to continue rising. “This year, 86% of US
Facebook users will access the platform through a phone, with that figure
climbing to 91% in 2019”. Undoubtedly, this will increase the percentage of ad
dollars that are received through the mobile platform. While Facebook increases
their users on mobile devices, Twitter still trumps the mobile scene with 92.3%
of their users accessing their accounts via mobile device.
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