eMarketer reports on three monumental achievements Facebook looks to attain in 2016. For the first time, Facebook will have over half (50.3%) of the United States population as active users. eMarketer predicts that 162.9 million users will logon to their Facebook account at least once a month throughout the year. Facebook-owned Instagram is second on the list followed by Twitter, Pinterest, and Tumblr.
Second, Facebook continues to be on top when it comes to social ad spending. Facebook will earn 73.4% ($9.86 billion) of US social network ad dollars during 2016 while Twitter settles for a distant second by only capturing 13.8% ($1.86 billion).
Lastly, eMarketer projects the increase of mobile users to continue rising. “This year, 86% of US Facebook users will access the platform through a phone, with that figure climbing to 91% in 2019”. Undoubtedly, this will increase the percentage of ad dollars that are received through the mobile platform. While Facebook increases their users on mobile devices, Twitter still trumps the mobile scene with 92.3% of their users accessing their accounts via mobile device.